Marketing
Susquehanna runs marketing programs with the same discipline as its advisory work: a defined buyer, a measurable pipeline, and systems that respond faster than the competition. Two practices, B2B technology and regional and consumer brands, with AI built into both.
Marketing for enterprise software companies selling to buying committees.
Category, narrative and proof points that stand up to a buying committee.
Account-based programs, paid and organic channels, and pipeline targets that sales leadership signs up to.
Executive voice, analyst-grade content and sales enablement.
Launch plans for new products and new geographies, in English and French.
CRM, attribution and reporting tied to bookings, not activity.
Full-service marketing for regional businesses and consumer brands that need measurable local demand.
Search, social and programmatic campaigns, accountable on cost per lead.
Fast bilingual sites built to convert and to rank locally.
Radio, streaming audio and podcast advertising, from script to placement.
Newsletters, nurture sequences and list growth.
Promotion for events, shows and openings that need attendance, not just awareness.
AI agents and automation that answer every lead, produce content at volume and show what converts.
Every inbound lead answered and qualified within minutes, around the clock, by text, email or voice, then handed to a person when ready to buy.
On-brand copy, ads and audio at scale, with human editorial review.
CRM, ad platforms and email connected so routine marketing work runs without manual effort.
Attribution that shows which programs produce revenue, not clicks.
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